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~person:"Pagani, Margherita"
~subject:"Mobile business"
~subject:"Mobiltelefon"
~subject:"Technology Adoption"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Mobile business
Mobiltelefon
Technology Adoption
Consumer behaviour
3
Innovation adoption
3
Innovationsakzeptanz
3
Konsumentenverhalten
3
Mobile Business
3
Mobile communications
3
Mobilkommunikation
3
Brand management
2
Innovation diffusion
2
Innovationsdiffusion
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
Mobile phone
2
Branding
1
Consumer acceptance of new marketing platforms
1
Dienstleistungsqualität
1
Global marketing
1
Internet marketing
1
Norway
1
Norwegen
1
Online-Marketing
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Service quality
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Wireless communications
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Youth consumers
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consumer value
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mobile services adoption
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uses and gratifications
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Article in journal
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Pagani, Margherita
Bhidé, Amar
12
Datar, Srikant M.
12
Liébana-Cabanillas, Francisco
12
Dwivedi, Yogesh Kumar
10
Stebbins, Katherine
10
Williams, Michael D.
7
Bonan, Jacopo
5
Chawla, Deepak
5
Daim, Tugrul U.
5
Ramos de Luna, Iviane
5
Singh, Nidhi
5
Basoglu, Nuri
4
Chakraborty, Debarun
4
Deng, Hepu
4
Groß, Michael
4
Joshi, Himanshu
4
Kalinić, Zoran
4
Karjaluoto, Heikki
4
Morosan, Cristian
4
Saprikis, Vaggelis
4
Ahuja, Vandana
3
Aldhaban, Fahad
3
Battiston, Pietro
3
Bilgihan, Anil
3
Bleck, Jaimie
3
Chang, Victor
3
Chau Ngoc Tuan
3
DeFranco, Agnes
3
Foo, Pik-Yin
3
Gao, Tao
3
Gupta, Apoorv
3
Iranmanesh, Mohammad
3
LeMay-Boucher, Philippe
3
Marinkovic, Veljko
3
Mendola, Mariapia
3
Michels, Marius
3
Mußhoff, Oliver
3
Muñoz-Leiva, Francisco
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Business horizons
1
International journal of electronic business
1
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
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