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~person:"Palmatier, Robert W."
~person:"Smith, Alan D."
~subject:"Beziehungsmarketing"
~subject:"KMU"
~subject:"SME"
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| 5 applied filters
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Subject
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Beziehungsmarketing
KMU
SME
Relationship marketing
73
USA
47
United States
47
Lieferkette
28
Supply chain
28
Consumer behaviour
27
Konsumentenverhalten
26
Lieferantenmanagement
23
Supplier relationship management
23
Strategisches Management
22
Strategic management
21
customer relationship management
19
CRM
18
Marketing management
17
Marketingmanagement
17
E-commerce
14
Electronic Commerce
14
Corporate social responsibility
11
Quality management
11
Qualitätsmanagement
11
Competitive advantage
10
Corporate Social Responsibility
10
Einzelhandel
10
Retail trade
10
Wettbewerbsvorteil
10
case study
10
e-finance
9
electronic finance
9
empirical
9
relationship marketing
9
Environmental management
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
SCM
8
Social Web
8
Social web
8
Theorie
8
Theory
8
Umweltmanagement
8
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Article
67
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8
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Article in journal
63
Aufsatz in Zeitschrift
63
Case study
7
Fallstudie
7
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
Handbook
2
Handbuch
2
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1
Graue Literatur
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1
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English
75
Author
All
Palmatier, Robert W.
Smith, Alan D.
Bruhn, Manfred
112
Homburg, Christian
109
Kumar, V.
80
Kraus, Sascha
64
Becker, Wolfgang
61
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Ulrich, Patrick
47
Bauer, Hans H.
46
Piller, Frank T.
46
Vrontis, Demetris
46
Stauss, Bernd
44
Krafft, Manfred
43
Mattila, Anna S.
38
Gil Saura, Irene
37
Svensson, Göran
37
Matzler, Kurt
35
Stock-Homburg, Ruth
34
Thaichon, Park
34
Wiedmann, Klaus-Peter
34
Hippner, Hajo
33
Mazzarol, Tim
33
Reichwald, Ralf
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Meyer, Jörn-Axel
31
Mittal, Vikas
31
Swoboda, Bernhard
31
Ahlert, Dieter
30
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Thurasamy Ramayah
30
Töpfer, Armin
30
Kumar, Vikas
29
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Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
International journal of services and operations management
7
International journal of business information systems : IJBIS
6
International journal of business innovation and research
4
International journal of electronic finance : IJEF
3
International journal of logistics systems and management
3
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of process management and benchmarking : IJPMB
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Routledge studies in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Health marketing quarterly
1
International journal of management & enterprise development : IJMED
1
International journal of procurement management
1
International journal of services and operations management : IJSOM
1
International journal of services and standards
1
International journal of sustainable economy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Services marketing quarterly
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
75
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1
Customer relationship
management
: a look at incentive programmes and their usefulness in selected service firms
Smith, Alan D.
- In:
International journal of business innovation and research
3
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003808784
Saved in:
2
Customer relationship
management
and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
3
Transformation of CRM and supply chain
management
techniques in a new venture
Ditizio, Amber A.
;
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 96-114)
.
2017
Persistent link: https://www.econbiz.de/10011568345
Saved in:
4
Search engine marketing and customer relationship
management
within a social media environment
Smith, Alan D.
- In:
International journal of business information systems : …
22
(
2016
)
2
,
pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
Saved in:
5
Special issue: Customer relationship
management
and information technology applications
Smith, Alan D.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953211
Saved in:
6
Alternative energy supply chain
management
issues : wind generation considerations in Ohio
Smith, Alan D.
- In:
International journal of services and operations management
21
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10011380078
Saved in:
7
Service operations
management
: case studies of architectural firms' commitment to quality assurance
Smith, Alan D.
;
Offodile, O. Felix
- In:
International journal of services and operations management
9
(
2011
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10009270128
Saved in:
8
Service quality programme developments and lean
management
aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
Saved in:
9
Supply chain considerations in digital strategies, e-procurement and CRM
Smith, Alan D.
- In:
International journal of services and operations …
44
(
2023
)
2
,
pp. 173-195
Persistent link: https://www.econbiz.de/10014226978
Saved in:
10
The impact of e-procurement systems on customer relationship
management
: a multiple case study
Smith, Alan D.
- In:
International journal of procurement management
2
(
2009
)
3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10003870316
Saved in:
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