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~person:"Pantano, Eleonora"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Social Web"
~type_genre:"Book section"
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Customer-centric marketing strategies : tools for building organizational performance
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Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
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Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
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