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~person:"Papagiannidis, Savvas"
~person:"Waiguny, Martin K. J."
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
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