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~person:"Papagiannidis, Savvas"
~person:"Waiguny, Martin K. J."
~subject:"Spillover effect"
~type_genre:"Aufsatz in Zeitschrift"
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
2
Play online, work better? : examining the spillover of active learning and transformational leadership
Xanthopoulou, Despoina
;
Papagiannidis, Savvas
- In:
Technological forecasting & social change : an …
79
(
2012
)
7
,
pp. 1328-1339
Persistent link: https://www.econbiz.de/10009667437
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