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~person:"Pardo, Catherine"
~type_genre:"Amtliche Publikation"
~type_genre:"Aufsatz in Zeitschrift"
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Key account management
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
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Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
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2
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
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3
Assessing and strengthening internal alignment of new marketing units : an interpretative tool
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1074-1082
Persistent link: https://www.econbiz.de/10010223467
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