Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2011
's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of … with a generalisable sample of 165 French consumers. Findings – Environmental communication positively influences the … impact of environmental communication on brand equity through the strength of brand environmental associations: the perceived …