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~person:"Parguel, Béatrice"
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communication sociétale
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stratégies de communication
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Parguel, Béatrice
Benoît-Moreau, Florence
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Boutin, Agnès
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Gaston Breton, Charlotte
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Larceneux, Fabrice
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Université Paris-Dauphine (Paris IX)
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La communication sociétale : entre opportunités et risques d’opportunisme
Parguel, Béatrice
;
Larceneux, Fabrice
;
Benoît-Moreau, …
-
Université Paris-Dauphine (Paris IX)
-
2010
’objectif de cet article est de dresser un bilan des
stratégies
de
communication
sociétale, d’envisager leurs atouts et d …
Persistent link: https://www.econbiz.de/10011072403
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