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~person:"Park, C. Whan"
~subject:"Brand satisfaction"
~subject:"Messung"
~subject:"Vertrauen"
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Brand satisfaction
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Park, C. Whan
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Handbook of brand relationships
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ECONIS (ZBW)
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
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