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Parker, Ian
Samuels, J. M.
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Journal of the Market Research Society : JMRS
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The contribution of research to General Motors' corporate communications strategy in the UK
Fountain, Eric
- In:
Journal of the Market Research Society : JMRS
28
(
1986
)
1
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pp. 25-42
Persistent link: https://www.econbiz.de/10001051045
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