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~person:"Parker, Jeffrey R."
~subject:"E-commerce"
~subject:"United States"
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Parker, Jeffrey R.
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Journal of marketing theory and practice
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Cross-buying after product failure recovery? : depends on how you feel about it
Umashankar, Nita
;
Srinivasan, Raji
;
Parker, Jeffrey R.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011450442
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