Nitse, Philip S.; Parker, Kevin R.; Krumwiede, Dennis; … - In: European Journal of Marketing 38 (2004) 7, pp. 898-915
As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the Web becomes more significant. Color inaccuracy has many negative consequences for marketers, including loss of sales, increased returns and complaints, and customer defections....