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~person:"Parvinen, Petri"
~person:"Töytäri, Pekka"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
8
Business-to-business marketing
8
Selling
7
Verkauf
7
Lieferantenmanagement
6
Supplier relationship management
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Firm performance
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Unternehmenserfolg
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Finland
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Finnland
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Salespeople
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Verkaufspersonal
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Absatz
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Beziehungsmarketing
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Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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New product development
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Produktentwicklung
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Relationship marketing
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Relationship orientation
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Sales
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Sales management
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Success factor
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Value creation
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Business model
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Customer value
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Geschäftsmodell
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Internet marketing
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Kundenwert
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New product launch
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Online-Marketing
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Pharmaceutical industry
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Pharmaindustrie
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Parvinen, Petri
Töytäri, Pekka
Alejandro, Thomas Brashear
1
Aspara, Jaakko
1
Hietanen, Joel
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Kajalo, Sami
1
Martens, Jonas
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Ollila, Ilmari
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Pöyry, Essi
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Journal of business research : JBR
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Management decision : MD
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
2
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri
;
Aspara, Jaakko
;
Hietanen, Joel
; …
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
Saved in:
3
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
Saved in:
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