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~person:"Patil, Tejaswi"
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Bibliometric analysis
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Anticipated guilt
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Beziehungsmarketing
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Cause-Related Marketing
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Consumption guilt
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Patil, Tejaswi
Rahman, Zillur
198
Talib, Faisal
60
Khan, Imran
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Qureshi, M. N.
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Fatma, Mobin
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Kamboj, Shampy
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Islam, Jamid Ul
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Kaushik, Arun Kumar
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Qureshi, M.N.
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Bhattacharyya, S.K.
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Kazmi, A. A.
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Singh, Avinash Pratap
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International review on public and non-profit marketing
1
Management review quarterly
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Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
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2
A bibliometric analysis of scientific literature on guilt in marketing
Patil, Tejaswi
;
Rahman, Zillur
- In:
Management review quarterly
73
(
2023
)
3
,
pp. 1385-1415
Persistent link: https://www.econbiz.de/10014383565
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