Pauler, Gabor; Trivedi, Minakshi; Gauri, Dinesh Kumar - In: European Journal of Operational Research 197 (2009) 1, pp. 349-359
One of the major problems faced by the management at supermarket chains is the determination of a fair and equitable assessment of individual store performance keeping in mind the variation in store features, competitive environment, and socio-demographic characteristics of the consumers facing...