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~person:"Payne, Adrian"
~person:"Sass, Jan"
~subject:"Beziehungsmarketing"
~subject:"Lieferantenmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Beziehungsmarketing
Lieferantenmanagement
Internal communication
4
Interne Kommunikation
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Unternehmen
3
Beziehungsmanagement
2
Computer-assisted marketing
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Controlling
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Deutschland
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Digitalisierung
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Germany
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IT-gestütztes Marketing
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Innerbetriebliche Kommunikation
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Kundenmanagement
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Marketing
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Marketingmanagement
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Strategisches Management
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Supplier relationship management
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Theory
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Payne, Adrian
Sass, Jan
Dodd, Carley H.
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Fischer, Joachim
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Gensior, Sabine
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Mallad, Heike
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Meinig, Wolfgang
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Rapp, Reinhold
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ECONIS (ZBW)
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
)
-
2003
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
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2
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
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