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Payne, John W.
Yoon, Carolyn
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Journal of marketing research : JMR
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Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.
;
Payne, John W.
;
Yoon, Carolyn
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003810233
Saved in:
2
Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
Huettel, Scott A.
;
Payne, John W.
;
Yoon, Carolyn
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10008165069
Saved in:
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