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~person:"Pazgal, Amit"
~person:"Pei, Amy"
~subject:"Game theory"
~subject:"Health care"
~subject:"Physician fees"
~subject:"Spieltheorie"
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Influencing social media influencers through affiliation
Pei, Amy
;
Mayzlin, Dina
- In:
Marketing science
41
(
2022
)
3
,
pp. 593-615
Persistent link: https://www.econbiz.de/10013363931
Saved in:
2
A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
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