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Peña, Alicia de la
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Cause-brand community : toward
consumer
citizenship
Peña, Alicia de la
;
Amezcua, Bernardo
;
Sepúlveda, César
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
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