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~person:"Peñaloza, Lisa"
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Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
2
Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
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