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~person:"Peattie, Kenneth J."
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Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue
;
Peattie, Kenneth J.
;
Thomas, Robyn
- In:
Public management review
14
(
2012
)
7
,
pp. 987-1010
Persistent link: https://www.econbiz.de/10009697330
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