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~person:"Pegan, Giovanna"
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International marketing
4
Internationales Marketing
4
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Italien
2
Italy
2
Marketingstrategie
2
"made in Italy"
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Pegan, Giovanna
Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Douglas, Susan P.
28
Keegan, Warren J.
28
Cavusgil, S. Tamer
26
Meffert, Heribert
26
Samiee, Saeed
25
Sander, Matthias
25
Diamantopoulos, Adamantios
24
Berndt, Ralph
21
Cateora, Philip R.
21
Fantapié Altobelli, Claudia
21
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Griffith, David A.
19
Meissner, Hans Günther
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Leonidou, Leonidas C.
18
Steenkamp, Jan-Benedict E. M.
18
Zou, Shaoming
18
Katsikeas, Constantine S.
17
Manrai, Ajay K.
17
Backhaus, Klaus
16
Hollensen, Svend
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Müller, Stefan
15
Paliwoda, Stanley J.
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
Terpstra, Vern
15
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Springer International Publishing
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Economia / Richerche
1
International Series in Advanced Management Studies
1
International series in advanced management studies
1
Journal of euromarketing
1
Springer eBook Collection
1
Springer eBooks / Business and Management
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ECONIS (ZBW)
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1
International
Marketing
Strategy : The Country of Origin Effect on Decision-Making in Practice
Pegan, Giovanna
;
Vianelli, Donata
;
de Luca, Patrizia
-
2020
-
1st ed. 2020
the value of the country of origin by considering different entry modes and
international
marketing
channels. Further, it …
Persistent link: https://www.econbiz.de/10012399025
Saved in:
2
International
marketing
strategy : the country of origin effect on decision-making in practice
Pegan, Giovanna
;
Vianelli, Donata
;
De Luca, Patrizia
-
2020
Persistent link: https://www.econbiz.de/10012125363
Saved in:
3
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
4
Modalità d'entrata e scelte distributive del made in Italy in Cina
Vianelli, Donata
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10010200596
Saved in:
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