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~person:"Peitz, Martin"
~subject:"Brand management"
~subject:"Vergleichende Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Vergleichende Werbung
Signalling
6
Theorie
6
Theory
6
Product quality
5
Produktqualität
5
Asymmetric information
4
Asymmetrische Information
4
Marketing cooperation
3
Marketingkooperation
3
Brand architecture
2
Markenarchitektur
2
Markenführung
2
Moral Hazard
2
Moral hazard
2
Product labelling
2
Warenkennzeichnung
2
Adverse Selektion
1
Adverse selection
1
Advertising
1
Barriers to entry
1
Brand
1
Brand image
1
Branding
1
Certification intermediary
1
Comparative advertising
1
Consumer behaviour
1
Duopol
1
Duopoly
1
Exclusive dealing
1
Game theory
1
Incumbency advantage
1
Information acquisition
1
Information provision
1
Informationsversorgung
1
Konsumentenverhalten
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Lieferantenmanagement
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Markenartikel
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Aufsatz in Zeitschrift
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Peitz, Martin
Huerta-Zavala, Pilar
3
Calderon-Monge, Esther
2
Adams, Kweku
1
Agrawal, Jagdish
1
An, Jake
1
Ayup-González, Jannett
1
Baade, Annika
1
Badrinarayanan, Vishag
1
Bagozzi, Richard P.
1
Banerjee, Somak
1
Barigozzi, Francesca
1
Barnier, Virginie de
1
Baum, Matthias
1
Beatson, Amanda T.
1
Berger, Jonah
1
Berthon, Pierre R.
1
Besharat, Ali
1
Biswas, Abhijit
1
Brunner, Christian Boris
1
Calderón-Monge, Esther
1
Cambier, Fanny
1
Cardamone, Ernesto
1
Cerrato, Daniele
1
Charters, Steve
1
Choi, Jay Pil
1
Chopdar, Prasanta Kr
1
Confente, Ilenia
1
Darcy, Colette
1
Das, Prashant
1
Decker, Carolin
1
Diem Khac Xuan Do
1
Discua Cruz, Allan
1
Doyle, Jason
1
Dutta, Sujay
1
Emons, Winand
1
Etile, Fabrice
1
Farès, M'hand
1
Fauzi, Abu Amar
1
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European economic review : EER
1
International journal of industrial organization
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
3
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1
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
2
Umbrella branding and external certification
Hakenes, Hendrik
;
Peitz, Martin
- In:
European economic review : EER
53
(
2009
)
2
,
pp. 186-196
Persistent link: https://www.econbiz.de/10003834328
Saved in:
3
With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
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