García-Milon, Alba; Olarte-Pascual, Cristina; … - In: European Journal of Management and Business Economics … 30 (2021) 2, pp. 243-260
on the extended unified theory of acceptance and use of technology (UTAUT2) model. A multivariate analysis, based on … shopping journey. Although many studies have analysed tourist shopping behaviour, none have focused, using the UTAUT2, on the …