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~person:"Pelsmacker, Patrick De"
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Pelsmacker, Patrick De
Pelsmacker, Patrick de
161
Dens, Nathalie
50
Geuens, Maggie
24
Janssens, Wim
14
Cauberghe, Verolien
13
Moons, Ingrid
11
Jegers, Marc
10
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9
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9
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8
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6
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5
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5
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5
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
5
International marketing review
2
Marketing intelligence & planning
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of international consumer marketing
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Psychology & marketing
1
Revue d'Économie Industrielle
1
Young consumers : insight and ideas for responsible marketers
1
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OLC EcoSci
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1
The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick De
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10008107594
Saved in:
2
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
Saved in:
3
Emotional or informative? Creative or boring?: The effectiveness of different types of radio commercial
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
International journal of advertising : the quarterly …
24
(
2005
)
3
,
pp. 373-394
Persistent link: https://www.econbiz.de/10008116454
Saved in:
4
Consumer preferences for the marketing of ethically labelled coffee
Pelsmacker, Patrick De
;
Janssens, Wim
;
Sterckx, Ellen
; …
- In:
International marketing review
22
(
2005
)
5
,
pp. 512-530
Persistent link: https://www.econbiz.de/10006233836
Saved in:
5
Competitive intelligence practices of South African and Belgian exporters
Pelsmacker, Patrick De
;
Muller, Marie-Luce
;
Viviers, Wilma
- In:
Marketing intelligence & planning
23
(
2005
)
6-7
,
pp. 606-627
Persistent link: https://www.econbiz.de/10006956493
Saved in:
6
Competitive intelligence practices of South African and Belgian exporters
Pelsmacker, Patrick De
;
Muller, Marie-Luce
;
Viviers, Wilma
- In:
Marketing intelligence & planning
23
(
2005
)
6
,
pp. 606
Persistent link: https://www.econbiz.de/10006958122
Saved in:
7
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Vermeir, Iris
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10006692666
Saved in:
8
Leeftijd, levensstijl en koopgedrag: zijn senioren anders?
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
57
(
2003
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10006720651
Saved in:
9
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Anckaert, Pascal
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008118827
Saved in:
10
Affect Intensity Revisited: Individual Differences and the Communication Effects of Emotional Stimuli
Geuens, Maggie
;
Pelsmacker, Patrick De
- In:
Psychology & marketing
16
(
1999
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10006989307
Saved in:
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