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~person:"Pelsmacker, Patrick de"
~person:"Torres, Ivonne M."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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Advertising effects
59
Werbewirkung
59
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
38
Werbung
38
Brand management
21
Markenführung
21
Internet marketing
17
Online-Marketing
17
Brand image
16
Markenimage
16
Product Placement
13
Product placement
13
Belgien
12
Belgium
12
Fernsehwerbung
9
Social Web
9
Social web
9
Television advertising
9
Brand
7
Ethnic group
7
Ethnische Gruppe
7
Markenartikel
7
Viral marketing
7
Virales Marketing
7
Brand placement
5
Emotion
5
Marketing management
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Marketingmanagement
5
Target group
5
USA
5
United States
5
Zielgruppe
5
Advertising planning
4
Beziehungsmarketing
4
Bibliometrics
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Aufsatz in Zeitschrift
Bibliography included
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19
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6
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research-article
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English
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Pelsmacker, Patrick de
Torres, Ivonne M.
Gierl, Heribert
63
Eisend, Martin
53
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
37
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
29
Bellman, Steven
28
Yoon, Sukki
28
Hudders, Liselot
27
Huh, Jisu
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Ford, John B.
26
Tucker, Catherine
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Pauwels, Koen
23
Rosengren, Sara
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Matthes, Jörg
22
Reid, Leonard N.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Goldfarb, Avi
19
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International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of current issues and research in advertising : JCIRA
4
Journal of consumer marketing
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of internet commerce
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Belgian journal of operations research, statistics and computer science
1
Cross-cultural buyer behavior
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar advanced introductions
1
European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
New directions in international advertising research
1
Psychology & marketing
1
Revue d'économie industrielle
1
The journal of consumer marketing
1
The journal of services marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
84
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1
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
The semiotics of emojis in
advertising
: an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
4
Perspectives on advancing the
advertising
field for academics and practitioners : celebrating 40 years of the International Journal of
Advertising
: editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services
advertising
evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
8
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
9
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
10
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
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