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~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Elektronische Publikation"
~subject:"Lieferkette"
~subject:"Online-Publikation"
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Search: expert journal of marketing
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Brand management
Consumer behaviour
Elektronische Publikation
Lieferkette
Online-Publikation
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
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Pelsmacker, Patrick de
Vinerean, Simona
4
Alhidari, Abdullah Mohammed
2
Campo, Katia
2
Chan, Syafruddin
2
Dens, Nathalie
2
Gijsbrechts, Els
2
Hanf, Jon
2
Marangon, Francesco
2
Nisol, Patricia
2
Nunen, Jo A. E. E. van
2
Scarpa, Riccardo
2
Thiene, Mara
2
Adam, Muhammad
1
Al-Barakat, Hamdi Jaber
1
Al-Khudhair, AbdulElah
1
Al-Mansour, Abdulrahman
1
Alhudaithy, Abdullatif I. R.
1
Alkadhi, Omar H.
1
Allen, B. J.
1
Andersen, Kirsti Reitan
1
Anderson, Laurel
1
Aouididi, Rayhana
1
Asni, Kurnia
1
Avram, Bogdan
1
Awasthi, Anjali
1
Azzari, Courtney Nations
1
Bahri, Syamsul
1
Barnard, Brian
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Basuroy, Suman
1
Belaya, Vera
1
Ben Amor, Nour El Houda
1
Berry, Leonard L.
1
Bigné Alcañiz, J. Enrique
1
Bloemhof-Ruwaard, Jacqueline M.
1
Boone, Christopher A.
1
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1
Boztuğ, Yasemin
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Journal of electronic commerce research : JECR
2
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All
ECONIS (ZBW)
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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