//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Confectionery"
~subject:"Kakaomarkt"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Confectionery"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Confectionery
Kakaomarkt
Advertising effects
1
Advertising planning
1
Brand extension
1
Markenführung
1
Markentransfer
1
New product development
1
Personal Computer
1
Personal computer
1
Produktentwicklung
1
Süßwaren
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Pelsmacker, Patrick de
Ahmed, Zafar U.
1
Antoniades, Loukas
1
Araujo Bonjean, Catherine
1
Ascione, Elisa
1
Balderjahn, Ingo
1
Barrientos, Stephanie
1
Belka, Marek
1
Bemmaor, Albert C.
1
Bezawada, Ram
1
Blery, Evangelia K.
1
Bogomolova, Svetlana
1
Brison, Valérie
1
Brun, Jean-François
1
Camgoz, Selin Metin
1
Collas, Thomas
1
Cooper, Joseph C.
1
Crombez, Christophe
1
D'Silva, Bernadette
1
D'Silva, Stephen
1
Dass, Mayukh
1
Delbaere, Claudia
1
Dens, Nathalie
1
Dewettinck, Koen
1
Diamantopoulos, Adamantios
1
Didier, Tagbata
1
Doherty, Bob
1
Ertem, Pelin Sürücü
1
Fukata, Kenta
1
Furey, Sinead
1
Giacchè, Giulia
1
Gippini Fournier, Eric
1
Giraud-Héraud, Eric
1
Golding, Kirsty Michelle
1
Gončarov, V. D.
1
Hedergott, Doreen
1
Henseleit, Meike
1
Huszár, János
1
Jabara, Cathy L.
1
Johannesson, Magnus
1
Johansson, Per-Olov
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->