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~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Expert review"
~subject:"Welt"
~subject:"Wettbewerbspolitik"
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Consumer behaviour
Expert review
Welt
Wettbewerbspolitik
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
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Pelsmacker, Patrick de
Budzinski, Oliver
3
Vinerean, Simona
3
Abramo, Cláudio Weber
2
Alhidari, Abdullah Mohammed
2
Andersen, Kirsti Reitan
2
Campo, Katia
2
Dens, Nathalie
2
Gijsbrechts, Els
2
Marangon, Francesco
2
Nisol, Patricia
2
Pedersen, Esben Rahbek Gjerdrum
2
Quack, Sigrid
2
Ruhmer, Isabel
2
Scarpa, Riccardo
2
Thiene, Mara
2
Adam, Muhammad
1
Ahlering, Beth
1
Al-Barakat, Hamdi Jaber
1
Al-Khudhair, AbdulElah
1
Al-Mansour, Abdulrahman
1
Alesina, Alberto
1
Alhudaithy, Abdullatif I. R.
1
Alkadhi, Omar H.
1
Allen, B. J.
1
Anderson, Laurel
1
Aouididi, Rayhana
1
Armstrong, Mark
1
Asni, Kurnia
1
Avram, Bogdan
1
Azzari, Courtney Nations
1
Bahri, Syamsul
1
Baldwin, Richard E.
1
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1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Basile, Gianpaolo
1
Basuroy, Suman
1
Becker, William E.
1
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Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
2
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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