//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pelsmacker, Patrick de
Budzinski, Oliver
11
Hall, Andy
9
Elobeid, Amani
7
Krcmar, Helmut
7
Leimeister, Jan Marco
7
Moutinho, Luiz
6
Barnard, Brian
5
Burgelman, Robert A.
5
Tokgoz, Simla
5
VINEREAN, Alexandra
5
Vinerean, Simona
5
Baalen, Peter van
4
Beghin, John
4
Blandford, David
4
Curry, Bruce
4
Dolles, Harald
4
Eck, N.J.P. van
4
Eck, Nees Jan van
4
Henrekson, Magnus
4
Kaval, Pamela
4
Kerr, Gayle
4
Marangon, Francesco
4
Oyelaran-Oyeyinka, Banji
4
Pabilonia, Sabrina Wulff
4
Paprzycki, Ralph
4
Pipek, Volkmar
4
Scarpa, Riccardo
4
Schroth, Enrique
4
Thiene, Mara
4
VINEREAN, Simona
4
Winsberg, S.
4
Wolfers, Justin
4
Yao, Richard
4
Zitzewitz, Eric
4
Zoghi, Cindy
4
Abler, David
3
Baalen, P.J. van
3
Beghin, John C.
3
Braun, Sebastian
3
Chan, Syafruddin
3
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->