//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"need for Cognition"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand
1
Brand placement
1
Markenartikel
1
brand familiarity
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Conference paper
2
Konferenzbeitrag
2
Language
All
English
2
Author
All
Pelsmacker, Patrick de
Das, Marcel
3
Koudstaal, Martin
3
Sloof, Randolph
3
Vashisht, Devika
3
Avramova, Yana R.
2
Dens, Nathalie
2
Jang, Soocheong
2
Kaur Ghuman, Mandeep
2
Mann, Bikram Jit Singh
2
Murali Raman
2
Ojo, Adedapo Oluwaseyi
2
Praag, Mirjam van
2
Sreejesh, S.
2
Toepoel, V.
2
van soest, arthur
2
Alioui, Sonia Ktari
1
Andria, Alberto
1
Arslanagic-Kalajdzic, Maja
1
Baccelloni, Angelo
1
Bagley, Penelope L.
1
Bakker, Frank G. A. de
1
Balderjahn, Ingo
1
Bapuji, Hari
1
Barnes, Beau Grant
1
Beest, Ferdy van
1
Bergkvist, Lars
1
Bonsall, Peter
1
Bottequin, Ezra
1
Brakus, J. Joško
1
Brown, Jill A.
1
Chan, Fanny Fong Yee
1
Chang, Ya-Yuan
1
Chebat, Jean-Charles
1
Chen, Jie
1
Chen, Juan
1
Chen, Pei-Ting
1
Chen, Weifeng
1
Chen, Xiaolian
1
Cheng, Yimin
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand placement in text : the short- and long-term effects of placement modality and
need
for
cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->