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~person:"Pelz, Richard"
~person:"Sonnac, Nathalie"
~person:"Stahmer, Frank"
~subject:"Print advertising"
~type_genre:"Thesis"
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Anzeigenmarketing im Verlag : eine empirische Analyse der Marketingressourcen und Marketingkompetenzen im Anzeigenmarketing von Zeitschriftenverlagen
Pelz, Richard
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003571619
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Ökonomie des Presseverlages
Stahmer, Frank
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1995
Persistent link: https://www.econbiz.de/10008730080
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