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~person:"Peng, Ling"
~subject:"Evaluation"
~subject:"Konsumentenverhalten"
~subject:"Market research"
~subject:"Product testing"
~subject:"Social web"
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Peng, Ling
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Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
2
How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
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