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~person:"Pennington, Robert"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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Branding and sustainable competitive advantage : building virtual presence
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Contemporary research in e-branding
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ECONIS (ZBW)
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Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert
- In:
Branding and sustainable competitive advantage : …
,
(pp. 189-206)
.
2012
Persistent link: https://www.econbiz.de/10009707100
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E-branding the consumer for cultural presence in virtual communities
Pennington, Robert
- In:
Contemporary research in e-branding
,
(pp. 161-175)
.
2009
Persistent link: https://www.econbiz.de/10003778180
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