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~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~person:"Xie, Ying"
~subject:"Australien"
~subject:"Brazil"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Penz, Elfriede
Stumpf, Stephen A.
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ECONIS (ZBW)
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Digital piracy, creative productivity, and customer care effort : evidence from the digital publishing industry
Li, Xiaolin
;
Liao, Chenxi
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 685-707
Persistent link: https://www.econbiz.de/10012623392
Saved in:
2
Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
3
Fake: can business stanch the flow of counterfeit products?
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
;
Perretta, Leeann
- In:
Journal of business strategy
32
(
2011
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10008988942
Saved in:
4
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
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