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~person:"Pepels, Werner"
~person:"Rubik, Frieder"
~subject:"Brand management"
~subject:"Markenpolitik"
~subject:"Produktentwicklung"
~subject:"Produktlebenszyklus"
~type_genre:"Sammelwerk"
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Pepels, Werner
Rubik, Frieder
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4
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ECONIS (ZBW)
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
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2
Governance of integrated product policy : in search of sustainable production and consumption
Scheer, Dirk
(
contributor
);
Rubik, Frieder
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10011869766
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