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~person:"Pepels, Werner"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Theorie"
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Markenführung
Marketing
Theorie
Advertising media
6
Werbeträger
6
Advertising planning
4
Werbeplanung
4
Werbung
3
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Kommunikation
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Mediaplanung
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Kommunikationsstrategie
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Marketinginstrument
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Marketingmanagement
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Marktforschung
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Marktkommunikation
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Pepels, Werner
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Huber, Frank
5
Steffenhagen, Hartwig
4
Unger, Fritz
4
Katz, Helen E.
3
Meyer, Frederik
3
Sheehan, Kim Bartel
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Baetzgen, Andreas
2
Durante, Nadia-Vittoria
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Gabrys, Enrico
2
Henkel, Almudena
2
Kircher, Heike
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Könecke, Thomas
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Matthes, Isabel
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Merheim, Jens
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Regier, Stefanie
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Schunk, Holger
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Streich, Michael
2
Aalst, Marcel van
1
Abedi, Vahideh Sadat
1
Anand, Bharat N.
1
Balachander, Subramanian
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Basuroy, Suman
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Bauer, Hans H.
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Beetz, Christoph
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Bichard, Shannon
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Binar, Bernd
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Bodenstein, Gerhard
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Bogs, Nicolas W.
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Brasel, S. Adam
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Broberg, Oskar
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Calder, Bobby J.
1
Dabic, Marina
1
Dobias, Lisa
1
Drees, Norbert
1
Dukes, Anthony
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Berliner Wissenschafts-Verlag
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ECONIS (ZBW)
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Die 4 P im Marketing
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011696324
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Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
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