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~person:"Pepels, Werner"
~subject:"Markenführung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Lehrbuch"
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Markenführung
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Baumgarth, Carsten
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2003
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014005358
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation
Pepels, Werner
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2001
-
3., überarb. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10014010917
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