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~person:"Perry, Patsy"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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The journal of brand management : an international journal
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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