Wade Clarke, Daniel; Perry, Patsy; Denson, Hayley - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 492-510
/methodology/approach – The study uses photo‐elicitation to examine the experience of the sensory retail environment of patrons of a small fashion … researching shopping experience from a sensory perspective. This research concerned small fashion boutiques. Other research as … findings. Practical implications – The paper is intended not only to equip small fashion retailers with an understanding of why …