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~person:"Perry, Patsy"
~subject:"Marketingmanagement"
~type:"article"
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Marketingmanagement
Fashion
11
Mode
8
Consumer behaviour
5
Textile distribution
5
Textilhandel
5
Konsumentenverhalten
4
Luxury goods
4
Luxusgüter
4
Bekleidungsindustrie
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Corporate social responsibility
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Fashion retailing
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Lieferkette
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Luxury fashion
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Supply chain
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Supply chain management
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Brand management
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China
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Designer apparel
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Einzelhandel
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Greece
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Markenführung
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Marketing management
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Retail trade
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Brand
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Brand image
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Branding
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Case study
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Clothing
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Coopetition
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Perry, Patsy
Ko, Eunju
7
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Kim, Kyung Hoon
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Moore, Christopher
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Bai, Huifeng
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Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
2
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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