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~person:"Peter, Jerome Paul"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Glossar enthalten"
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Peter, Jerome Paul
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Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
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1993
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3. ed
Persistent link: https://www.econbiz.de/10000856651
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