Benito, Gabriel RG; Petersen, Bent; Welch, Lawrence S - In: Journal of International Business Studies 40 (2009) 9, pp. 1455-1470
We address a long-standing discrepancy between theory and practice regarding how firms choose, use, and modify their modes of operation in foreign markets. Theory typically treats foreign operation modes as choices between well-specified, discrete alternatives. Observation of business practice...