Moraga-González, José Luis; Petrakis, Emmanuel - In: Journal of Economics & Management Strategy 8 (1999) 4, pp. 523-544
This paper studies sales promotions through coupons in an oligopoly under imperfect price information. Sellers can distribute either ordinary coupons, or coupon (price) advertising, or both types of coupons, at distant locations to attract consumers from their rivals' markets. A unique symmetric...