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~person:"Pfeiffer, Thies"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Team"
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Search: subject:"Virtual reality"
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Consumer behaviour
Team
Konsumentenverhalten
7
Virtual reality
7
Virtuelle Realität
7
Experiment
3
Augmented Reality
2
Bauplanung
2
Brand
2
Brand management
2
Bürgerbeteiligung
2
E‑Partizipation
2
Fashion
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Mode
2
Online retailing
2
Online-Handel
2
Stadtplanung
2
Virtual Reality
2
laboratory experiments
2
virtual reality
2
Assistance system
1
Augmented reality
1
Bekleidungsindustrie
1
Clothing industry
1
Computerized method
1
Computerspiel
1
Computerunterstützung
1
Conjoint analysis
1
Conjoint-Analyse
1
Construction Planning
1
Consumer experiences
1
Customer satisfaction
1
E-Learning
1
E-commerce
1
E-learning
1
Einzelhandel
1
Electronic Commerce
1
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6
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6
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6
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English
7
Author
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Pfeiffer, Thies
Seo, Yuri
Flavián Blanco, Carlos
7
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Loureiro, Sandra Maria Correia
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Dennis, Alan
3
Diehl, Sandra
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
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Published in...
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Journal of business research : JBR
3
Information systems research : ISR
1
Journal of consumer behaviour : an international research review
1
Journal of management information systems : JMIS
1
Source
All
ECONIS (ZBW)
7
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7
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1
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and
virtual
reality
shopping environments
Pfeiffer, Jella
;
Pfeiffer, Thies
;
Meißner, Martin
; …
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Saved in:
2
Shopping in
virtual
reality
stores : the influence of immersion on system adoption
Peukert, Christian
;
Pfeiffer, Jella
;
Meißner, Martin
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Saved in:
3
Consumer experiences of
virtual
reality
: insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
Consumer Experiences of
Virtual
Reality
: Insights from VR Luxury Brand Fashion Shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
-
2021
Virtual
reality
(VR) offers a new medium for marketing communications, where consumers are immersed into …
Persistent link: https://www.econbiz.de/10014086297
Saved in:
5
How
virtual
reality
affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
6
Combining
virtual
reality
and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
7
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
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