Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International Marketing Review 34 (2017) 5, pp. 606-628
capability and marketing capabilities on export performance. The study also examines the interaction effects of relational … using hierarchical moderated regression. Findings The results reveal that a firm’s relational capability not only …-sales service and distribution capabilities. Originality/value The study introduces the notion of relational capability alongside …