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~person:"Phau, Ian"
~type_genre:"Bibliography included"
~type_genre:"Congress Report"
~type_genre:"Reprint"
~type_genre:"Research Report"
~type_genre:"Textbook"
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Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment
Tien, Cheryl
;
Phau, Ian
-
2010
toward interpersonal influences scale and marketplace
knowledge
scale, in the context of mature target audiences and their … inferences of manipulative intent. The framework is built on the persuasion
knowledge
model and a conceptual model is used to …
Persistent link: https://www.econbiz.de/10009434875
Saved in:
2
Consumers' skepticism toward advertising claims
Tien, Cheryl
;
Phau, Ian
-
2010
-esteem, consumers’ susceptibility to interpersonal influences to informational factors and marketplace
knowledge
does not have a …
Persistent link: https://www.econbiz.de/10009434876
Saved in:
3
The roles of Categorization Theory and confirmation bias in Australian owned brands
Cheah, Isaac
;
Phau, Ian
-
2008
concepts are anticipated to reflect consumer schematic tendencies. Consumer
knowledge
is proposed to moderate the relationship …
Persistent link: https://www.econbiz.de/10009434827
Saved in:
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