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~person:"Phelan, Sielle"
~subject:"Advertising"
~subject:"Preiselastizität"
~subject:"Publikationsbias"
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European Sport management quarterly : ESMQ
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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