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~person:"Pieters, Rik"
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Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
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