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~person:"Pike, Steven D."
~subject:"Performance Measures"
~subject:"Short Break Holidays"
~subject:"Tourism Management"
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Pike, Steven D.
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Destination branding – tracking
brand
equity
for an emerging destination between 2003 and 2007
Pike, Steven D.
-
2010
effectiveness over time. This paper reports an attempt to operationalise the concept of consumer-based
brand
equity
(CBBE) for an …
Persistent link: https://www.econbiz.de/10009438267
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2
Destination brand performance measures : a consumer based
brand
equity
approach
Pike, Steven D.
-
2005
measure of consumer based
brand
equity
for a competitive set of destinations in Australia. Measure of brand salience, brand …
Persistent link: https://www.econbiz.de/10009437636
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